John Connell leads Strategy, Customer Success, and Finance at SolutionSet, where he helps clients unlock value through data-driven insights and disciplined execution. With 13 years of experience across equity-backed manufacturing, SaaS, logistics, and services businesses, John blends financial expertise with deep BI fluency to guide clients through integrations, capital raises, and value creation.

At SolutionSet, he oversees client engagement, reporting strategy, and internal financial operations—ensuring delivery excellence and long-term partnership success.

John has advised or led over 50 companies, including Dixie Tank, DJ Powers, Cape Cod Stone, and StrainSeekr. He holds a degree from the University of Alabama.

Outside of work, he enjoys time on Lake Lanier, road trips across the U.S., and college football Saturdays in Tuscaloosa.